Aaron Ahuvia

Aaron AhuviaProfessor of Marketing
College of Business
Phone: 313-593-5538
Email: ahuvia@umich.edu
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Education: Ph.D., Marketing, Northwestern University

Fields of Study:

  • Brand love and non-interpersonal love: The psychology of love in situations where a person loves something. Common examples include love of: brands, products, sports, nature, hobbies, and possessions.
  • The relationships between happiness, money, materialism, and consumer behavior

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